Co-opportunity, Crafting a Natural Foods Grocery Brand

Co-opportunity, Los Angeles’ only consumer cooperative, has been a steadfast grocery staple since 1974. G&Co crafted a new look that allows co-op to compete with the bigger names in natural food grocery while keeping it authentic across all brand channels, including an expansive online presence.

Involvement:

• Identity Development
• Information Architecture
• Web Design

Awards

• 2011 Davey Award